Campaign
Dairibord: Pure Joy
A concept campaign for Dairibord's Pure Joy juice: colour, motion and product moments built to feel like the first sip.
Role
Concept, animation and motion design.
The brief
Make a juice feel refreshing without filming a single drop of it. The concept had to sell the feeling of the product, not just show the pack.
Approach
Built as a concept pitch, so the film leads with an idea rather than a product shot. The pack arrives after the feeling has been established.
Warm colour, soft light and a quick, buoyant cut. It is designed to work in a fifteen second slot and to survive being watched without sound.
Deliverables
- Concept film, 20 s